The SCC’s mission is to publicize the unique African legacy of the region’s Cabernet, which has until now, been largely underrated on an international level. The aspirational nature of the brand is portrayed through a precedent of inclusivity for all members of the Stellenbosch Wine Route, whilst upholding a strict standard of only the highest quality, achieved through a series of peer reviews. This standard ensures that the champion producers in the region are identified and that their bold, unique Cabernets are put forward for the world to taste and appreciate.
Through participation and facilitation of key events, locally and internationally, the SCC aims to promote Stellenbosch Cabernet, allowing it to compete against some of the world’s leading Cabernet producing regions. Participating in tastings and hosting an international ‘road show’ in influential cities such as London, Hong Kong, Paris and New York, Stellenbosch Cabernet will be showcased in its uniquely African form. Collaboration projects will see the SCC join forces with WOSA and SWR to help create international media awareness of the brand and its mission.